so what do we mean by delight?
Remember the last time something exceeded your expectations? Maybe it was incredibly easy. Or maybe you got exceptional service from a real (and friendly) human being. Maybe you even said, "wow, that was great."
You experienced customer delight.
Choosing the customer touch points to focus on is the first step. We need to determine which parts of the customer experience matter the most. Which contact points drive customers to buy? Then we transform those key points into "wow" moments of absolute delight.
and why you should care
KPI. NPS. Whether or not your metrics come in three letter acronyms, your business goals are directly tied to customer delight.
Revenue. Profitability. Customer lifetime value. When customers connect with your brand through exceptional experiences, they buy again and tell their friends (and the world) about it.
You're probably already delighting your customers in some ways. Maybe you have an outstanding product or fantastic customer service. But isn't there more you could be doing?
We can help. Let's start with a conversation.